This toothpaste brand lists the exact purpose of each ingredient — and people love it

A UK-based toothpaste company has a unique take on the classic ingredients list.

A Redditor shared a photo of a toothpaste tube with a unique ingredients list.

It shows where each ingredient comes from and why it's included.

Commenters appreciated the unique labeling.

Most food and cosmetic products list their ingredients in the exact same way: Somewhere on the package, there's a tiny block of all-caps text, often jammed full of complex chemical names.

A UK toothpaste brand called Kingfisher, however, does things a little differently.

On Tuesday, Redditor TheLonelyCaricature shared a photo showing the back of a Kingfisher toothpaste tube. The tube displays all the toothpaste's ingredients in a three-columned chart. The first column list the ingredients, the second column lists the source of each ingredient, and the third column lists the purpose of the ingredient. For example: The paste contains cellulose gum, which is made from plant fiber and functions as a thickener.

Here's what it looks like:

This toothpaste brand lists the exact purpose of each ingredient — and people love it

"I wish my shampoo bottle had this," one person commented. "I'm tired of reading stuff I don't understand."

"Readable labels are nice," another wrote.

This particular Kingfisher paste isn't perfect, though: A few dentists on Reddit noted that it doesn't appear to contain fluoride, a crucial cavity fighter.

The American Dental Association says that fluoride toothpastes are responsible for a significant drop in cavities in the last few decades, and recommends that everyone brush with a fluoride-containing toothpaste twice daily.

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